"In Real Estate, A Picture Can Be Worth More Than A Thousand Words."
"Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses." Vivian Toy, NY Times
"Good photos will grab people’s attention and help you sell a home." "Bad pictures will absolutely give you trouble, because you won’t have any calls on it, and nobody will come to see it. Jacky Teplitzky, an executive vice president of Prudential Douglas Elliman Real Estate, NY Times.
Annette McMillan, a Calgary real-estate agent, says expert photos are as important as staging the home. "Even if the property doesn't have good curb appeal, the pictures of the interior will get buyers in the door." (read more)
According to Gar Benedick in RISMEDIA (a real estate information source), “Location, location, location is the common catch phrase when buying a house. Photography, photography, photography will soon be the new advice when selling. When you look at the difference between photos taken by a professional and ones taken by brokers/agents with digital cameras, it’s not hard to see that you get what you pay for." (read more)